Let's first explain what this article is. This is a direct response to an article I found published on SearchEngineJournal.com on January 26, 2020 titled, “Why WordPress is the Best CMS for SEO”. After reading the article I became rather angry. Angry at the fact that such a reputable online magazine such as SEJ would publish such an article. But even more angry at the lack of foundation for such a bold statement. Claims like this that are published on a platform such as SEJ have the potential of leading readers blindly due mainly because of the publisher's reputation.
There are several steps associated with the web design process. And each party involved, be it client or developer, has an integral part to play in each phase. From fact gathering and content resourcing or creation to wireframes and proofs, each of the stages can create different challenges but all are implemented to achieve a particular goal.
It is important to note that neither of of the processes involved is less or more important than another. In order to reach the final goal of deployment, each previous phase must be completed and approved before moving on.
For those who may not be familiar with web design terms, above the fold is another of the many phrases that can confuse people. It has been around since the beginning of the internet and is by no means going anywhere. It is an important consideration when designing websites so read on and find out why.
To answer this simply, “Above the fold” refers to the area of a web page that is visible above the bottom of your internet browser or window.
Responsive website design allows the reflowing of web page content to fit more devices than your standard desktop or laptop computer. With the usage of fluid behaviors, in lieu of absolute units in pixels, a properly structured web page will display correctly on devices smaller than computers. It will also stack content vertically. This will alleviate the need to scroll horizontally or pinch and zoom in order to read the content of the page.
With the massive increase in mobile device usage, having a responsive website is no longer considered best practice, but an absolute necessity!
Yes and no. First off, there has not been any definitive evidence presented that proves it can help your website in terms of organic ranking. But, yes, it can help drive traffic. While this does sound contradictory, there is a method to the madness. If there was an opportunity for you to include information on your website that may increase traffic you would probably want to include it, right? Continue reading to learn whether or not schema is good for SEO.